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Sir Milton Glaser Speaks On Retirement for Creatives…

So I know, I know Milton Glaser isn’t a copywriter, he’s a designer, who made the I <3 NY logo. Despite the technicality, I think we can appreciate this quote from Sir Glaser. As creative...

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Are you an Idea Writer or a Copywriter?

Happy Monday everyone, finally the weather is breaking! As April continues on, as promised, I have the next book from A&E’s reading list, The Idea Writers: Copywriting in a New Media and Marketing...

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Let’s Take the Big Out of Big Idea

Big ideas are scary. They’re burdensome. The weight of past big ideas can crush young creatives that haven’t even sprouted yet. You all know what I’m talking about. The glorious reign of Nike’s Just Do...

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Ad Spotlight: Read Me My Rights, if You’re Going to Arrest Me

PSA and Cause Advertising has been booming. Especially with the current events of the past 6 months or year actually, debates on gun control and mental health are making another lap in the news and...

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Prep Time for Portfolio Night 11

On May 22nd, this Wednesday, there will be a global event for all up and coming copywriters like myself and other creatives. Portfolio Night 11 is one big portfolio review taking place all over the...

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Ad Spotlight: Tattoos Can Be Inspiration Too

I mentioned before that this summer my goal as a Copywriter is to find my signature style. Well I’m realizing finding a style means being a human blender. It means taking in as much as humanly possible...

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Yo, Copywriter, Squeeze Whipple…

This weekend I finally had the chance to go pick up some books I’ve been way overdue in reading. Hey Whipple Squeeze This and The Advertising Concept Book have been on my list for months now....

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Advertising is Home of the Recognized, Land of the Awarded but so is America

Carrying over some overlap from last Monday’s post, I posed a question asking what kind of Copywriter you wanted to be. One option was, “if you want to please your agency, win awards.” Since, I’m in...

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A&E Fall/Winter Reading List

Hello everybody! It’s now the tail end of Monday (hopefully) and to celebrate I have a new reading list for the fall and winter months. For the first go round of A&E’s reading list, I was able to...

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Ad Spotlight: It’s Time to Pop the Hood

Happy Hump Day all! For this week’s ad spotlight, I have two interesting campaigns that are going to take us into the world of extinction and wildlife hunting. I chose two different campaigns because...

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